I arrived at 6:30am hoping there wouldn't already be a massive line for the 9am opening. There were only two girls ahead of me, both had traveled from NJ on a 4:30am train. "I'm here to see Ourfa, she never comes to the east coast." The excitement was real, though slightly toned down by the fact that her friend had wet paint across her pants *my friend later reported that it was also on her coat. I almost had the same fate, luckily I touched the wall first and discovered my hand was covered in paint. Had it gotten on my lululemon leggings it would have ended the day. I wondered what genius decided to paint the wall that night next to where over 250 people would line up for the opening.
My friend arrived at 7 and hopped into line with us, we drank Starbucks and chatted about why we came so early. One girl pulled out a blanket for all of us to sit on, they did their makeup and we all told stories for two hours. It was a perfect dose of female bonding.
At several points we were asked by staff what time we came and then played into the cameras and cheered when asked. Some of us were ushered into a line closer to the door where they cut our wristbands (to some it was very upsetting to lose their souvineir). Then came the swag, big pink lips with a nude on nude natural look kit inside. Cool! And not to forget the scratcher for a chance at the $100 NYX shopping spree. Mine read $5 off your purchase (I didn't get to use it...).
Next we were told that there was tea and coffee as well as snacks inside as well as more prizes be had. Who doesn't like that? A brand Ambassador came around and asked us to post #NYXCOSMETICSUSQ to score a tote bag. We all obliged and score we did it had a bonus Baked Shadow in Belle and a pocket mirror.
Once the ribbon was cut we shuffled in single file, and that's all you could fit. We were greeted by loud cheering and the store was filled with MUAs, men in suits, and a bevy managers wearing blue lipstick and glitter eyeshadow... it was a bit overwhelming. A few minutes after we came in the tea and mini muffins disappeared, that's right I didn't get a muffin, I guess they needed the space.
The store has over 2,000 NYX products, it's pretty amazing. It is merchandised beautifully and the staff was very helpful. I dodged others and employees trying to make my way from section to section, occasionally swatching a lipstick or bronzer. I finally asked for some help on finding a contouring solution, something that would be easy and also not make me look like an oil painting. I was told to go with their contour pallet, she showed me how to apply it and also demonstrated a primer and foundation. "The power will feel lighter than the cream, when you sweat it just absorbs it." I liked it but wasn't convinced to buy it. I did however take home the glitter and glitter primer that she was wearing as eyeshadow.
I finished up by 10am and took my loot to the counter, I was careful to make sure I had at least $75 worth so I could get the "free" mini train case. When I was wrung up my total was $82, I tried to use my $5 off coupon but was told it would bring me below the $75 (pre tax). I asked if I could have gotten something else but she had already processed me and I didn't want to bother trying to reverse the transaction.
I walked out feeling good but ready for a nap. I'd definitely check it out again after the madness is over. If you want to grab some swag and feel the excitement you still have time to head over this weekend.
Saturday, October 29 @ 9AM
Sunday, October 30 @ 10AM
More info from NYX Cosmetics: Enjoy surprise giveaways and more! The first 300 in line each day get a FREE limited edition NYX Makeup Bag*, with a chance to win a $100 shopping spree + other prizes!** And, snag a FREE NYX Mini Train Case with any purchase of $75+.*** Plus, enjoy exclusive meet & greets with your favorite BEAUTY VLOGGERS and INSTAGRAM STARS!****
See rules here: http://www.nyxcosmetics.com/UnionSquareGORules.html